Events that leave their mark

Currently, MICE tourism companies and organizers are looking for unique, well-cared for and attractive destinations that offer complete, quality services. Places where creative and original events can be held, at reasonable prices and in beautiful, charming surroundings. The Rioja Alavesa Wine Route offers all of this and more. This prestigious brand seduces with its wines, its wineries and a rich and varied gastronomy, to mention but a few of its virtues.


Rioja Alavesa is an immense vineyard dotted with medieval towns and villages. A destination with a great cultural, gastronomic and natural heritage, home to a privileged microclimate, which makes it not only ideal for growing grapes, but also for visiting. It is one of the most attractive wine producing regions on the national and international scene and an essential destination for travellers looking for aromas, flavours, landscapes and different sensations.


Meeting up in Rioja Alavesa is about living our culture, getting to know our people and participating in the social life of a region, where vineyards and wines are part of the daily activity of our territory.


Rioja Alavesa offers endless possibilities related to the world of wine. Yours for the taste is a gastronomy steeped in the culinary roots of Euskadi. A gastronomy that combines to perfection the avant-garde with the traditional as well as Basque and La Rioja cuisine. Without a doubt, the perfect accompaniment when enjoying our famous wines.


Without forgetting our people. The hospitality and warmth of the welcome is our hallmark. Signs that you will perceive visiting any of our associated establishments or walking through the streets of our towns. The short distances between the fifteen municipalities comprising the area will allow you to soak up the wine culture, while touring its countryside and enjoying its unique landscapes.


The Rioja Alavesa Wine Route comprises more than 140 national and international companies, including: wineries with perfectly designed facilities ready to hold wine tourism events and activities, high-quality accommodation, restaurants, transport companies, travel agencies and companies for planning professional, leisure or tourism activities.


The Route was created in 2006 with the institutional support of the Association for the Promotion of Tourism in Rioja Alavesa, which has worked to position the region as a reference destination in the organization of conventions, congresses and incentive trips.