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Rioja Alavesa Wine Route


Wine Route

The Rioja Alavesa Wine Route invites you to enjoy, a plethora of activities connected to the exciting world of wine throughout the entire year. The Rioja Alavesa has become a must for travel enthusiasts, connoisseurs, professionals and anyone who wants to take part in an exciting experience involving wine, gastronomy and exceptional scenery. Thanks to the support of the Alava and Basque authorities, the Rioja Alavesa has become a renowned tourism destination worldwide. A route offering, in addition to wineries, many other attractions to surprise visitors to the region, including landscapes of endless vineyards dotted with medieval villages, festivals that reflect the lifestyle of the people, bespoke tours and attractive accommodation, in inns, hotels or rural establishments. Overflowing with charm

More than 140 establishments have become part of this collective project, including different types of wineries, museums, places to stay, restaurants, companies offering activities and wine merchants, with the aim of improving the visitor experience. Welcoming places, full of attractions, places to stay and enjoy the local wines and cuisine. This collaboration has become the flagship project in the Alavesa region offering ever increasing comprehensive, personalized services and complete enthusiasm for a job well done, where you can enjoy a wide range of wineries and their products not forgetting cuisine that is true to its roots, with no shortage of legumes, vegetables and market garden produce from the Alavesa region, along with meats, cold cuts and desserts in keeping with traditional recipes.

In Rioja Alavesa we have adopted, the criteria of the quality charter issued by the Spanish Association of Wine Cities (ACEVIN) and the Ministry of Tourism and those defined by Basquetour in Euskadi Gastronomika. We have adhered to the strict requirements established by these organizations. Likewise, we have also been part of the select Product Club "Wine Routes of Spain" as a CERTIFIED route since January 2006.


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Because the Rioja Alavesa Wine Route is the regional tourist agency, meaning that it is the Interlocutor/coordinator between public bodies and private enterprise

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For over 10 years, the Rioja Alavesa Wine Route has represented and defended the interests of its members and the Rioja Alavesa.

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Because this united and joint representation brings collective benefits and individual benefits. The more of us there are, the more we can promote Rioja Alavesa.

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Because the Rioja Alavesa Wine Route is part of a product club of national and international prestige and provides guidance on implementing quality programs.

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Because it has a strong visible presence at events, on Internet and the social networks, in publications and the media.

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Because it offers access to training and information through various programs and projects, so it is always up to date in both commercialisation and communication.

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Because it serves as a meeting point and allows companies in the wine tourism sector in the Basque Country and the rest of the world to network and exchange experiences

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It acts as group spokesperson to the community and public opinion.




Presence of the associated establishment on the official website and booklet of the Rioja Alavesa Wine Route (published in 3 languages) and inclusion in other publications such as Rioja Alavesa Magazine, Planes por Rioja Alavesa, Rioja Alavesa MICE, etc.

Incorporar el logo e imagen de la Ruta del Vino de Rioja Alavesa


Incorporation of the logo and image of the RVRA (RIOJA ALAVESA WINE ROUTE) on your promotional material.

promoción y difusión de eventos y actividades


Promotion and dissemination of events and activities of our partners.

eventos y promociones organizados por la Ruta del Vino de Rioja Alavesa


Participate in events and promotions organized by the Rioja Alavesa Wine Route : fairs, social networking, program, events, draws / contests, gift vouchers ...

Rutas de Vino de España y Euskadi Gastronomika


Belong to two internationally recognized product clubs: Wine Routes of Spain and Euskadi Gastronomika, using their logos and promotional media.

base de datos de asociados


Form Part of the associated database to receive regular communications on relevant information and publications or notifications of interest.

iniciativas de formación que se desarrollan desde la Ruta del Vino de Rioja Alavesa


Form part of the various training initiatives that are developed from the Rioja Alavesa Wine Route: forums, campus, training programs, accessibility, innovation pilot programmes ...



Information and advice on legal compliance.



Availability of services: Job offers, employment banks ...

promoción y desarrollo turístico de Rioja Alavesa

development of tourism

Contribute to the promotion and development of tourism in Rioja Alavesa and link your image to the brand.


We want to help you

For any question about The Rioja Alavesa Wine Route, please contact us

Contact information

Tel.: + 34 945 60 07 10

Calle Mayor, 68 01300

Send us a message.


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